A multicultural influenced Creative Director / Graphic Design Freelancer with 20 years of design and marketing experience. I have worked at the intersection of advertising, strategy, product, and editorial, building out a vast network of external creative partners and agencies in Asia and the United States. I have a proven track record in corporate branding and marketing campaigns and programs that create brand recognition and high-quality sales opportunities. I have a strong strategic vision as well as the ability to translate that vision into specific tactical initiatives. My approach is versatile – behind the ideas and in front of the clients, I enjoy managing relationship and winning business.
Most recently, I was the Design Service & Corporate Image Manger for Superior Essex’s global operations. In this role, I was responsible for managing the Design Services and Branding Department. I developed and consolidated a strong and identifiable corporate branding image and executed branding strategies to exploit market opportunities. Additionally, I provided full design and procurement services to support Superior Essex’s global footprint throughout Asia Pacific, North America and Europe. This required building close working relationships with business unit and marketing leaders to understand their needs and then overseeing the design work and sourcing in Asia. I was successful in providing one-stop solutions for all creative needs, offering seamless, integrated and exceptional design services.
I specialize in building and transforming brands, multimedia design, and creative direction. I am hands-on and have a passion for working on the conceptual development from scratch to completion, across various media channels, formats, platforms, products and devices. Extreme attention to details plus the ability to communicate clearly and briefly, expert in Adobe InDesign, Photoshop, Illustrator and basic knowledge of web programing language (CSS / HTML / JavaScript / ajax).
Freelancer
2014 - Present
Clients:
Essex - A Superior Essex Company
Essex Brownell
Essex Furukawa
Olivino
Projects USA
PureNet
Superior Essex
Triple 3 Vineyard
Superior essex
design service & corporate image manager
2008 - 2014
Clients:
Superior Essex
Essex - A Superior Essex Company
Essex Active
Essex Brownell
IVA
IdeaFactory - China (创库 - 中国)
Senior art director
2006 - 2007
Clients:
CHNT
Konica Minolta
MagaFit (美格菲)
Oriental Import/Export
Quality Park Aviation Center
Rotary Shanghai (上海扶轮社)
Shell Bitumen
SHANGHAI IFA
Art director
2005 - 2006
Clients:
FOTILE (方太)
Sony
TOYO Tires
Orizz
Shanghai Magic & shiyu aGENCY (上海世语麦齐)
Senior designer/manager
2003 - 2005
Clients:
Azure-Bay Island (碧湾丽岛)
Biaojie's Handicraft (表姐手势)
Shenlong Ecological Garden (申隆生态园)
Songmao Real Estate
Sunny Paris City (阳光巴黎城)
Rotary Shanghai (上海扶轮社)
Yunrun Homestead (云润家园)
Shanghai Magic advertisement
Graphic designer
2001 - 2003
Clients:
Semanteme of World & Magic magazine